Our Story

Hi AshFam 👋❤

At 45, I wear many hats— A mother, A dreamer, An Entrepreneur and a proud founder of Ashrey - a jewelry brand that sparkles with meaning.

For over two decades, I lived and breathed advertising. I crafted campaigns, built brands, and chased deadlines with the same fire I had in my twenties. But everything changed the day my daughter called me her “weekend mama.” It hit me hard. I had built empires for others—but missed a lot of bedtime stories, giggles and the little wonders of her world.

I knew I needed a new story. One where I could create without compromise—and be present as a mother. That’s when the seed of my jewelry brand was born in 2018. Inspired by my love for storytelling and aesthetics, and fueled by the desire to be home with my little one, I began curating pieces that weren’t just jewelry & accessories—they were symbols of strength, love, and resilience.

Today, my brand celebrates women like me: those who reinvent, rise, and sparkle through every chapter of life. Every jewelry we curate tells a story—just like mine.

Because success isn’t just what you build. It’s also what you choose to come home to ❤💜❤

With love

Suzeeta 
Founder & MD 
Ashrey